hi! i’m Zuzanna
welcome to my micro world of
<UX, UI, Graphic> Designer
PRICE SHAPE
UX/UI – 10 WEEKS – 3 PEOPLE
The mobile app companion for PriceShape. Aiding in the overall user experience by enabling clients to stay updated on their competitors on the go.
THE CLIENT: PriceShape, a price monitoring software company based in Risskov
THE PROBLEM: PriceShape has a complex software solution only available on desktop; users don’t have an access to the software on mobile devices
The development process consisted of 5 main stages: organisation prep, research&mapping, sketching&design, coding&development and user testing.
Even though I actively participated in each of the stages, during the project my main focus and responsibility included the organisation prep as well as sketching&design phase.
Read more about theoretical knowledge and used scientific data by clicking on the relevant button below:
INTERNSHIP
UX/CONTENT – 10 WEEKS – PERSONAL
10 weeks of internship at one of NoHo’s brunches in Denmark – Camping, the minigolf-bar brand originally from Norway.
In general, my tasks as an intern were mostly focused on designing new promotion materials for the company as well as taking care of Camping’s TikTok account.
Additionally, I have conducted some marketing-oriented research which consisted of netnography, mapping and setting up everything needed for distributing survey/doing a quick interview with customers.
Considerable number of projects I have done during my internship was graphic design oriented.
It can be said that I produced plenty of printable designs, display ads set, social media content and designs for TVs (which are placed inside the bars and treated as another marketing channel).
All of those mentioned projects were/are in use/scheduled to use in the near future.
Through the whole process I needed to remember about all the constrains, such as limited colour palette, specific kind of humour, bold way of announcing information, as well as more regular designing principles. The final designs play with words, use illustrations in unconventional ways, etc.
(some of the graphics used in the designs displayed below (such as minigolf balls, beavers) were created by Norwegian illustrator Sveinung Sudbø – who works with Camping)
FRIHDN APP
UX/UI – 4 WEEKS – 3 PEOPLE
The mobile companion app designed to be a part of Tivoli Friheden’s experience. Making visiting an entertainment park stress-free and convenient.
THE CLIENT: Tivoli Friheden – the entertainment park located in Aarhus
THE PROBLEM: hassle with buying tickets, long queuing time, problems with navigating through the park for non-Danish speakers
Inspired by problems encountered in our personal lives, my team and I decided to create an app to make visiting Tivoli Friheden’s even better.
With Frihdn App one could buy tickets, make reservations and plan the trip from the comfort of their own couch. Then, during the actual visit the Frihdn App would guide them and make sure that everything is under control.
If you want to learn more about the whole development process, make sure to watch the video:
KROMOSOM
UX/UI/CONTENT CREATION – 6 WEEKS – 5 PEOPLE
The internet website, complex branding and social media materials that create values, attract more costumers, widen bar’s target audience, and help the company in getting more recognition on the internet while giving off the atmosphere of the bar in its content.
THE CLIENT: Kromosom, a diversity cafe/bar, located in the centre of Aarhus.
THE PROBLEM: No internet website; despite being an all-welcoming place wanting to attract all sorts of people, limited clientage: mostly Danish queer community.
My team and I dived deeply into this project: we conducted multiple interviews with the management, collected information online – conducting netnography, visited the place on various occasions and spent hours on brainstorming.
Finally, we created the website, unique content for it, merch (such as created by me stickers’ design that can be seen below), etc.
Despite doing most of the things together, my main responsibility was to create the UI design ideas, then wireframes and maintain consistence throughout all the produced designs. (+keeping the team’s spirit as high as possible!)
(We even had the new website launching party organised by the lovely Kromosom’s management!)
FICA APP
UX/UI – 3 WEEKS – 3 PEOPLE
The mobile app focused on a specific hobby niché – film photography; designed to provide analogue camera artists with the highest quality possible advises, tips, tutorials, creative ideas and a chance to build a unique network.
Below, three different ideas for Fica’s logo are presented.
All of them are centred around butterfly image which was supposed to represent a unique temporary moment that can be caught by film camera.
FINDE APP
UX/UI – 3 WEEKS – 4 PEOPLE
The app as well as the tablet screen in the elevator help students not only with administration issues and/or overall dorm life, it lights up the mood of the space as well as create a whole new experience for the users.
THE CLIENT: Grundfos Kollegiet, a dorm which offers housing both to Danish and international students; located in the centre of Aarhus.
THE PROBLEM: Long waiting time in order to book a service (to book the common space/borrow a vacuum cleaner), no clear overview of social events, no feeling of community.
THE GOAL: My team and I decided that we have only one job – to make something more out of a regular student project; we wanted that study case to become the experience.
The original project task was to design the app for the tablet placed in one of the common rooms of the dorm. However, after thorough research (visiting the place, interviewing tenants, etc.), we found out that almost no one is visiting that particular room frequently, moreover, the dorm doesn’t have a real community, in contrast to regular Danish dorms.
Also, we found out that the dorm has an elevator used by almost everyone at least twice a day. We decided to place the tablet there, however, just as a promotion material – we wanted Finde to be talked about, seen. As for the main project task, we went with a mobile app because that is the most possible way the actual tenants would use it.
We created something unexpected that answered real users’ needs and created ‘the experience’.
