Marketing materials for Camping (NoHo)
In 2023 I had an opportunity to undergo a Graphic & UX Design internship at one of the NoHo’s branches in Denmark – Camping, a minigolf bar chain from Norway. I’ve worked closely with Digital Marketing Manager and finished multiple marketing-related projects.
graphic design
social media content
event support
3D map of the bar
After making a video of a whole bar and getting its blueprints, I’ve created a map with spaces relevant to the customers. The illustration is colour-coded so different spaces, such as bars, sitting places, etc., can be easily distinguished.
adobe illustrator
Instagram & TikTok
One of my regular tasks included creating social media feed for Instagram & TikTok.
Mostly the content was related to current happenings at the bars (e.g.: special events, contests), exclusive promotions or humorous videos focused on creating community.
adobe illustrator
adobe after effects
cupcat
Prints
While online content creation was a significant promotion channel, the regular prints (such as posters, flyers) were also important in attracting customers, specifically the ones from a different age group.
Each of the designs followed closely brand’s design guide.
adobe illustrator
Photoshoots & events
Throughout my internship I’ve assisted prior and/or during multiple events and photoshoots (and even starred in one of the video advertisements and was a part of the menu photoshoot!).
Some of the event related tasks included: preparing goodie bags, designing graphics used during the event on in-house TVs, filming social media content on the spot, cooperating with a photographer, engaging with contestants.
Marketing Research
In order to find out more information about Camping’s clientele, I investigated further its target audience, using mainly netnography. My findings helped me built personas, costumer journey, empathy map and costumer journey.
figma
excel
See also
UX&UI
companion app
The study case featuring Tivoli Friheden app
UX&UI
mobile app
The AP thesis project in collaboration with PriceShape